role
Brand designer
context
Hervé Studio
client
The Offline is a bespoke travel agency that helps clients find their dream vacations by answering a few questions, without worrying about the booking process
How to align our new positioning with our actual brand ?
Weekendr (now The Offline) needed help aligning its brand identity with its service.
Offering premium, all-inclusive travel packages, their promise is simple: "Tell us about your trip, and we’ll handle the rest." A seamless service that saves travelers hours of research and comparisons.
Ready to take off
To fully embrace change, we even went through a renaming. Airplane mode, offline, disconnection...
We wanted to speak to busy, high-profile professionals with little time to plan vacations. Their rare breaks were short—just a week or a quick weekend escape. Disconnection was key: for a few days, they’d be off, fully unplugged. "Tell us where you want to go, and we’ll handle the rest."
To connect with this always-online audience, we leaned into the language of networks and connectivity—leading Weekendr to become The Offline.
3 clicks and a suitcase
Traveling made simple, fast, and hassle-free. No more hours of planning—The Offline streamlines everything. A short questionnaire, your preferences, and two tailored trip options. That’s it.
To highlight this ease, we built the brand around a three-step concept: 1, 2, 3 soleil – 1, 2, 3 go – 1, 2, 3 cheese!
A quick, seamless process that ends on a high note.
Sun is Behind the Switch
With the concept and name locked in, the next step was bringing the brand to life with the right visual identity—logo, colors, typography…
The challenge? Striking a balance between premium and accessible, inspiring adventure without veering into luxury.
For the logo, the idea came naturally: the on/off switch. A perfect nod to disconnecting, flipping the switch, and stepping into a trip free from the noise of everyday life.